Tracking the journey of PRCA 3330

Oh, the PLACES you’ll go…

Posted on: October 30, 2010

Even though I find it extremely creepy, the latest craze in social networking is all about location, location, location. Location focused social networks are popping up all over the place! Foursquare and Gowolla  have dominated the scene so far, but there is a new player in the game- Facebook’s Places. As the largest social networking site today, Facebook is doing anything in their power to stay current. Facebook is constantly changing and adding features to stay on top of the social media totem pole.

Location focused social network can be a great tool for PR professionals. By users “checking-in” to your company, you are able to track your public and reward their loyalty. Companies have started to offer incentives for checking into their location, and now with the upcoming holiday season I’m sure they will offer exclusive sales to those who “check-in”.

While I don’t want everyone knowing my exact location at all times, there are some pretty lucrative reasons to join a location-based networking site. In today’s economy you have to do all you can to save every penny, and the exclusive deals offered to the users of these sites may be enough to cause me to jump on the bandwagon!

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