Tracking the journey of PRCA 3330

Archive for the ‘PR Connections’ Category

Fox’s The Simpsons has never been discreet when it comes to weighing in on current events. But it is quite unusual for a network to allow one of their shows to bash them on the air. There has been a lot of controversy about Fox’s views lately, but I think the creators of the show have crossed a line. And apparently so does a fellow Fox employee, Bill O’Reilly. He has lashed out on his own show about the opinions displayed on the cartoon.

I applaud Fox for not having censored The Simpsons yet, but I can’t help but wonder when they are going to decide enough is enough. Disagreement among the creators of different shows is somewhat to be expected, but on air bashing is just plain tacky. And I’m sure I’m not the only viewer who feels this way. Drama like this should be behind the scenes. I’m not sure if Fox’s take on this incident is any press is good press, but for me it is a complete turn off to the network.

When I was first told that I would have to blog for class during my freshman year at Southern, I thought to myself that blogging was way too reminiscent of my middle school days when Xanga was the cool thing to do.  Once I set up my account on WordPress I realized that was far from the case. Blogging with WordPress is complicated. You can’t just have a thought and write about it quickly… It takes effort. Since I’ve always been instructed to use WordPress for my blogging assignments but I’ve always been curious about how it compares to other blogging websites. A blog posted on Behind the Spin by Rosey Stones gave me all of the information I was looking for.

After reading a comparison of WordPress to another blogging site, I’m so glad that this was what my instructors told me to use! While WordPress is more complicated, it provides a more polished and professional finished product. As a soon-to-be graduate, that is of the utmost importance to me. WordPress blogs are also easier for the user to navigate. When a viewer comes to my blog, they can quickly find exactly what post they are looking for instead of having to search and scroll through pages.

Overall, I couldn’t be happier with my experience with WordPress. It is definitely the blog site for me!

It comes as no surprise that people are already worked up about holiday shopping. Holiday shopping has long been  one of the busiest (and most stressful) times of the year, and by the looks of it people are getting tired of it. A blog post by PR junkie discusses the growing trend of online shopping.

When you compare traditional in-store shopping with online shopping the conveniences of one definitely the other. With online shopping you can shop at any time of day or night. No need to worry about a store’s business hours. You also can escape the traffic and crowds that fill shopping centers, malls, and outlet malls during this time of year. I found the list of reasons people are turning to online shopping to be pretty funny, because the reasons I shop online are all listed!

1. Crowds (69 percent)
2. Long lines (58 percent)
3. Having to arrive early to get the best deals (50 percent)
4. Stores under-stocked on hot items (48 percent)
5. Parking lot pandemonium (37 percent)

My holiday season has never been about the presents, but I like to put a lot of thought and time into the gifts I give to my family. But there is something about fighting to buy gifts for your loved ones that just takes away from the Christmas spirit. For me, it’s a no brainer. Online shopping is the way to go!

I’m not quite sure what to make of this “rap”. I realize every radio network is reaching to gain new viewers but this is just awful. I commend the attempt, but this honestly just made me laugh. When I listen to NPR it isn’t in search of rap music or anything related. I listen to get updated NEWS. Has it really come to the point that radio stations have to compromise their image to try to stay relevant?

Even though I find it extremely creepy, the latest craze in social networking is all about location, location, location. Location focused social networks are popping up all over the place! Foursquare and Gowolla  have dominated the scene so far, but there is a new player in the game- Facebook’s Places. As the largest social networking site today, Facebook is doing anything in their power to stay current. Facebook is constantly changing and adding features to stay on top of the social media totem pole.

Location focused social network can be a great tool for PR professionals. By users “checking-in” to your company, you are able to track your public and reward their loyalty. Companies have started to offer incentives for checking into their location, and now with the upcoming holiday season I’m sure they will offer exclusive sales to those who “check-in”.

While I don’t want everyone knowing my exact location at all times, there are some pretty lucrative reasons to join a location-based networking site. In today’s economy you have to do all you can to save every penny, and the exclusive deals offered to the users of these sites may be enough to cause me to jump on the bandwagon!

The benefits of being in a sorority don’t necessarily stop with graduation. As a member of Phi Mu, I can tell you that getting connected with thousands of professionals after graduation is as easy as signing up for a new social media website because Phi Mu has created the Bloom Network to facilitate Phi Mu to Phi Mu communication.

It may sound silly to have a social network just for Phi Mu members, but it really is a great thing! I can instantly get in contact with PR professionals across the globe. Older members of our chapter have used Bloom to help them find internships and jobs already.  Bloom is like a twitter/wordpress/facebook hybrid. You create a profile with information about yourself (including all of your contact information), you can send other users messages, blog about what is going on in your life, join groups, upload photos and so much more.

As a future PR professional, I am looking to take advantage of any connections I’ve got. A lot of today’s job market is based on who you know. I don’t plan on relying solely on my connections, I realize it is about how hard you’re willing to work too.

I’m not quite sure how to feel after reading this article. I can admit it, I’ve got Beiber Fever, and this is really a surprise to me. How is it possible that the little face behind all of those infectious tunes is really a big jerk? And as great of a job as his PR team did, I have a hard time applauding them for covering up his bratty behavior.

Instances like this are what give people license to call PR professionals “spin doctors”. I know it is our job to make our clients look the best that they can, but I don’t know that I will ever be able to work for someone who I have to lie for.  Does this make me naive? Maybe. Does this limit who I can work for? Most definitely. Does this mean I’ll be bad at my job? No way!

I just think it is wrong for Bieber’s team to get away with spinning this story the way they did. Bieber apparently has a history of bratty acts like this (which I was unaware of previously)… why are people eating this up? I guess some of it can be credited to the fact that he is America’s Golden Boy right now, but come on people! Wake up!

 


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