Tracking the journey of PRCA 3330

Chapter 10- Distributing News to the Media

Posted on: November 2, 2010

In chapter 10 of our text, Public Relations Writing and Media Techniques by Dennis L. Wilcox, I learned several important things.

The chapter introduced the concept of “push” and “pull” strategies to me. The “push” strategy is when people put their news out there to media outlets.  An example is distributing email news releases on a regular basis.  The “pull” strategy is when you make your information easily available to attract journalists and media to the information.

The chapter also introduced the idea of tip sheets to me. I was unaware that publicists had a continuously updated sheet with contact information and what kind of material the client is looking for.

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