Tracking the journey of PRCA 3330

Chapter 12- Tapping the Web and New Media

Posted on: November 11, 2010

Chapter 12 of our text by Wilcox is especially important to PR professionals today and the up and coming PR professionals of tomorrow. Chapter 12 discusses writing for the web and other forms of new media that exist today.

I wish I had read this chapter before beginning my blog earlier this semester. The tips for online writing would have helped to ensure that my blog was as effective as possible from early on. It is important to know that writing online differs from traditional print writing. The format and rules are completely different. Online writing should be

  • Concise– an article written for the web should be no longer than one screen’s length; it is also interesting to note that an article written online takes 50% longer to read than a printed article
  • Nonlinear– articles written for the web should not have to be read in a certain order to be understood.
  • Conversational– by writing online articles the way that you talk it will make the article more interesting to your reader
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