Tracking the journey of PRCA 3330

Chapter 11- Getting along with Journalists

Posted on: November 4, 2010

Chapter 11 of our text by Wilcox is all about the importance of Media Relations. Media Relations is one of the most important responsibilities of PR professionals, so it is important to get it right.

PR Text
The textbook used by Nixon’s PRCA 3330 class for the fall 2010 semester.

My favorite section was about media etiquette. Most of the tips seem like they would be common sense, but because of their importance it is crucial to follow these guidelines:

  •  Don’t annoy the reporter about when/if your story will be published. You should assume that they received your news release unless you hear otherwise. You don’t want to irritate the reporter or come off as desperate.
  • Don’t take a reporter to lunch for any reason other than business. You don’t want to cross the line or break any company policies.
  • DO NOT give expensive gifts.  It makes others think you are trying to influence a reporter or editors thoughts about publishing or covering your story.  Keep gifts under $25.  Leave gifts at the door or with a secretary.  This way the reporter can decide to accept on decline a gift without pressure.
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