Tracking the journey of PRCA 3330

Chapter 9- Writing for Radio and TV

Posted on: October 27, 2010

Chapter 9 of our text by Wilcox covered Public Service Announcements, also known as PSAs.

In the chapter I learned that PSAs are sold for a discounted price rather than being free, as I had previously believed. I also learned about the time frame it takes for a PSA to be aired. It is best to expect five to six weeks after submission to the station before a PSA is aired.  It is important to know that the best time to submit a PSA is in January because 0f the lull in advertising.  In contrast, the  text says that those submit PSAs should not be submitted around Christmas because of the large amount of paid advertising.

The book also mentioned that most PSAs are aired during non-peak hours. I think it is sad that PSAs are not aired during the time period that stations can air profitable advertising.

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