Tracking the journey of PRCA 3330

TOW10- Is anyone listening?

Posted on: October 21, 2010

This week we’ve been asked to look at our blog’s statistics… And I’ve got to tell you, the results are dismal at best. I’ve got a VERY small following at this point. And more than likely they are only my classmates. It is funny to see how much more traffic my page gets as blog checkpoints near… However, I am in no position to judge. Maybe my low number of readers is because my blog is all class related information. I just find it hard to believe that anyone would want to read about my day-to-day activities in Statesboro, GA.

I can easily see how helpful the statistic section would be to a PR professional in reference to a company’s blog. WordPress can break down the visits to your blog and tell you which days people view your blog, which posts are the most viewed, what words people use to find your blog via search engine, how many people subscribe to your blog, and so many other helpful things. As a PR professional it is always better to know more about your publics.

One of the most helpful things the stat page does is tell you how your viewers have found you. As a PR professional that could be a great way to help you gear your target audience in other projects. It can also show you what areas you are not reaching, and is overall a good way of gauging your companies outreach within the community.

A blog is a great way to share information about the company to publics who want to know more. Shareholders and loyal customers can learn information easily and at their own convenience. At the same time you do not have to waste company resources on distributing information to people who are not interested. I cannot tell you how many times I have thrown brochures and pamphlets about companies away.

With all of the media outlets that exist today PR professionals have numerous ways of reaching a wide audience. A blog with WordPress is a great way to reach publics with minimal effort and you can immediately see the results of your time and labor.


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October 2010
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