Tracking the journey of PRCA 3330

Chapter 8- Selecting Photos and Graphics

Posted on: October 20, 2010

Chapter 8 of Public Relations Writing and Media Techniques by Dennis L. Wilcox was especially important for me to read. Photography has never been a hobby of mine, but I need to have an understanding and basic skill set to be a well-rounded PR professional. Today’s PR professionals are expected to have all of the skills it takes to put together publicity material. You have to be in essence, a one man band, to be competitive in today’s job market.  According to the text a photographer should move in closer rather than far away when focusing on the intended subject. The book also touched on the ethics of Photoshop and retouching photos.

Captions are a big part of photography as well. I was on my high school year book staff and am very familiar with writing these tedious little guys. It is important to remember to write your captions in present tense and briefly cover the 5 Ws of the photo.

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