Tracking the journey of PRCA 3330

What a Journalist Wants.

Posted on: September 21, 2010

Let’s be real a PR professional’s career hinges upon their relationship with journalists. If you know what a journalist is looking for you are a lot more likely to be able to keep them happy. Houston journalist, Douglas Britt, sent out an email to local PR professionals telling him exactly what he wants. While his list may be somewhat specific to his preferences, I thought that it was really interesting. And it says a lot about the relationship between Houston journalists and PR professionals. Somewhere there is a break in communication, and he is mending the gap one email at a time.

First Britt addresses the timeline that he is under- if he doesn’t receive your coverage in time to make his deadlines, you’ve blown your chances already. If your coverage includes pictures be sure to send HIGH RESOLUTION images with captions… otherwise he isn’t going to give your pictures the time of day. Britt’s third bullet point is one I find most interesting – “It IS a good idea to keep spamming me with press releases.” I would have thought that this would have been a turn off for a writer but am pleased to hear that perseverance pays off. Britt also adds to be sure to include what makes the event your most special/biggest event of the season.

If you can follow these tips without having to be told to do so, you are sure to be on Douglas Britt’s good side, as well as many others I’m sure.  It doesn’t get much better than having a DO/DON’T list, so take heed.


2 Responses to "What a Journalist Wants."

Well I am in News, Reporting and Writing with you, and I feel like we have learned the opposite. We learned that like what you found the press release needs to state the most important or special thing about the product or event the product is about. However, I feel like Carr would recommend that we do not continue to annoy an editor with the press release. We have been taught to write a good enough press release that it catches the reporter/editor’s eye immediately. I feel like “spamming” a press release might become counterproductive. We also learned about another point you made in your post. We are repetitively taught about the importance of a reporter’s timeline, and how public relations professionals need to be aware of such time lines.

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