Tracking the journey of PRCA 3330

Chapter 2- Becoming a Persuasive Writer

Posted on: September 1, 2010

The idea of framing is something that really interests me. The fact that word choice and order can play such an important role in peaking readers’ interest seemed really strange until I thought about it further. I’ve noticed the effects of framing on myself since reading about it in the chapter.

As a public relations writer you must constantly appeal to the audience’s self-interest. People will listen if you are talking about something that can benefit them. It is important to write in a way that shows people the potential benefits they can reap from whatever you are trying to persuade them to do.

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